Production & Sustainability
Why We Make What We Make
When my sisters and I started NÓRA we had a simple question that wouldn't leave us alone:
Why is it so hard to find beautiful clothes that are actually good for you?
We'd spend hours shopping, falling in love with pieces that looked stunning on the hanger, only to wear them once and feel uncomfortable all day. We started reading labels more carefully and realized how many synthetic, petroleum-based fabrics dominate the market, even in luxury.
It bothered us. It still does.
Your skin is your largest organ. It absorbs what touches it. So why would we dress it in plastic chemicals?
This became the foundation of everything we do at NÓRA. Sustainability as a genuine concern, for the planet, yes, but for our skin too. And by extension, yours.
The Fabrics We Chose
Every material we work with was chosen because it meets two non-negotiables: it must be kind to your skin, and it must be kind to the earth.
Naia™ Satin
Our signature satin pieces are crafted from Naia™ fiber by Eastman, an eco-friendly material derived from sustainably sourced wood pulp. Produced through a closed-loop process that recycles solvents and minimises waste.
Naia™ delivers the flowing drape and luminous sheen of traditional silk with a fraction of the environmental impact. It is certified biodegradable, compostable, and created with full traceability from tree to fiber.
Bamboo Viscose Jersey
For pieces that demand both comfort and consciousness, we turn to organic bamboo viscose. Bamboo grows rapidly without pesticides or excessive water, making it one of nature's most sustainable resources.
The resulting fabric is exceptionally breathable, ideal for the MENA region's climate, naturally temperature-regulating, and impossibly soft against the skin.
Viscose Knit
Our knitwear needed to have a subtle luminosity, without resorting to synthetic fabrics that would feel scratchy or stiff. Viscose knit gave us that beautiful drape and softness, and when woven with lurex threads, it catches light in the most gorgeous way.
We know viscose production has its complexities. To tackle this, we're careful about where ours comes from, working with suppliers who use responsible forestry and cleaner processing methods. It's not perfect. No fabric is. But it's a choice we feel good about, and we're always looking to do better.
Why We Make Less
You may have noticed we don't release hundreds of styles. Each collection is small and intentionally so.
We could produce more. We get asked constantly to expand, to offer more colors, more sizes of production runs. But every time we sit down to discuss it, we come back to the same truth: the fashion industry already makes too much. Mountains of unsold clothing end up in landfills every year.
We'd rather make fewer pieces that you'll actually keep. Pieces designed to work together, to be worn year after year. Pieces that won't fall apart after a few washes because we refused to cut corners on construction.
Quality over quantity. Always.
Our Ongoing Commitment
I want to be clear: we're not a perfectly sustainable brand, yet. Perfection doesn't exist in fashion, every choice has trade-offs. Shipping has a carbon footprint. Even plant-based fabrics require processing. We're a small business learning and improving with every collection.
What I can promise is this: we care. Genuinely. About the women who wear NÓRA. About the planet our children will inherit. About making something beautiful that doesn't come at someone else's expense.
Every time you choose NÓRA, you're choosing clothes made with that intention. And that means everything to us.
