Location: Dubai (Hybrid/Remote Possible) | Full-Time or Freelance

We're looking for a style-conscious Social Media Manager who understands how to build culture and community through content. We are seeking someone who lives and breathes social media. This role requires a responsible, creative, and passionate individual who can operate independently and think of the brand as their own.

What you’ll do:

Strategy & Content Planning

• Build platform-specific monthly content calendars aligned with launches, campaigns, and cultural moments

• Develop creative concepts that reflect NÓRA’s aesthetic and tone, from story-led Reels to UGC curation

Content Creation & Curation

• Produce and edit content (photo + video) for TikTok, Instagram, and Pinterest

• Combine personal content, professional shoots, and influencer assets into a cohesive brand story

• Translate the "cool girl" voice of the brand into daily touchpoints

Community Engagement

• Interact daily with followers and creators to maintain a strong, authentic presence

• Monitor DMs, comments, and tagged content for engagement and response opportunities

• Collaborate with influencers and micro-creators to expand reach

Performance & Growth

• Track KPIs weekly and refine strategy based on performance insights

• Stay ahead of platform updates and emerging formats

• Use Pinterest to drive meaningful traffic to the site via styled pins, boards, and linked content

What we’re looking for:

• 2–4 years experience managing social media for fashion, lifestyle, or content-led brands

• Deep understanding of Instagram, TikTok, and Pinterest mechanics and culture

• Strong aesthetic alignment with NÓRA’s style and tone

• Video editing skills (CapCut, InShot, Adobe, etc.)

• Independent and reliable; able to manage time and output with minimal supervision

• Arabic fluency is a plus

If this sounds like the role for you then please send through your CV with the subject line: SOCIAL MEDIA MANAGER.

info@noralabel.com