NÓRA and Egyptian model Mai are revolutionizing modest fashion with a collaboration that embodies confidence, authenticity, and timeless elegance.

Together, Mai and NÓRA Label have crafted a collection that transcends traditional fashion boundaries, empowering women to express themselves confidently while embracing modesty. The designs are a harmonious fusion of Mai’s personal evolution and NÓRA’s mission to provide timeless, elegant pieces for all women.

By uniting their visions, Mai and NÓRA are redefining modest fashion, proving that elegance and modesty are intrinsically linked. Each piece in the collection tells a story of empowerment, inviting women—both hijabi and non-hijabi—to express their true selves with confidence and grace.

In this exclusive interview, Mai reveals the inspirations behind each piece, her approach to design, and how she brought her personal style to this unique collection.

"Chic, Simple, Authentic"

Describing her personal style in three words, Mai lands on "chic, simple, authentic." This ethos flows seamlessly into the MY x NÓRA Collection, which is both approachable and aspirational, embodying Mai’s appreciation for understated yet impactful style. "I wanted each piece to feel timeless, something you could pair with anything," she explains, reflecting on the versatility that’s woven into each design.

The Journey Behind the Designs

Mai’s personal style evolution is a compelling narrative of self-discovery and empowerment. Initially navigating through various styles, she experimented with casual hoodies and a tomboyish aesthetic, believing it mirrored a facet of her identity. “I was trying to find where I truly belonged in the fashion world,” she reflects. However, this phase left her yearning for something more—an elegance and chicness that authentically represented her true self.

In late 2023, she took a bold step by creating her own clothing. “I often couldn’t find the styles I desired in stores,” she explains. Enrolling in fashion design courses, she acquired the skills to bring her visions to life. “Creating my own clothing allowed me to manifest my vision, making me feel inspired and empowered.”

This transformative journey was more than a fashion statement—it was an intimate alignment of her outward appearance with her inner identity. “Embracing my modesty within my personal style journey had a profound impact on my confidence and self-love,” Mai shares. “It reinforced the idea that modesty and fashion can coexist harmoniously.”

The Star of the Collection: The Carolyn Top

Mai has a particular fondness for one piece that holds a special place in her heart. "The Carolyn Top is my favorite because it’s the very first top I designed," she shares with a smile. “I’ve styled it under an Alaia jacket for a Vogue Arabia shoot. It’s incredibly versatile.” The Carolyn Top embodies her vision of a perfect, all-occasion garment — effortlessly worn for everyday elegance or layered for a more refined look.

Bringing a Personal Touch to Each Design

Infusing her own style into the collection was a natural process for Mai. Many of the pieces were first conceptualized for her own wardrobe before becoming part of the collaboration. "These were designs I crafted for myself," she says, "and they’ve evolved into pieces that anyone can wear and make their own." This personal touch gives the collection an added layer of intimacy and relatability, encouraging wearers to feel as though they’re styling a piece of Mai’s story.

A Vision for Empowerment

Mai’s intention with MY x NÓRA is clear: to empower. She envisions wearers styling each piece in a way that feels true to them. "The collection is all about connection and authenticity. I want everyone to feel understood and included," she says. This is a collection not just to be worn but to be experienced, inviting a sense of belonging that resonates with NÓRA’s core values of inclusivity and modern luxury.

On Confidence and Everyday Essentials

When asked about her go-to outfit for a confidence boost, Mai points to the Elyse white top paired with black trousers and an oversized leather jacket or coat. "It’s effortless yet polished," she says. Mai also shares her essentials for a versatile wardrobe: the Paulina Top, a classic white shirt, straight-leg jeans, and a structured blazer — pieces that embody the simplicity and sophistication she treasures.

A Message from Mai

As she wraps up her thoughts, Mai leaves us with a message: "This collection is meant to be a part of your journey. Make each piece your own, and let it give you a newfound sense of confidence." She’s excited to see how fans of the collection will bring their unique flair to each design, adding, “I’d love for people to share their looks with me.”

In the MY x NÓRA Collection, Mai Yackout has created not just clothing but a narrative — one that celebrates versatility, self-expression, and connection.

The exclusive collection launches on 11.11, with limited stock of each item available for pre-order now at www.noralabel.com. Be among the first to explore this unique collaboration by joining the waitlist on our website.